نوع مقاله: مقاله پژوهشی

نویسنده

استادیار، گروه مدیریت ، دانشگاه گیلان، رشت، ایران

چکیده

گردشگری روستایی به همه­ی فعالیت‌های گردشگری در محیط‌های روستایی با توجه به فرهنگ و بافت سنتی روستایی، هنر و صنایع روستایی، آداب‌ورسوم سنتی اشاره دارد. رشد روزافزون گردشگری و رقابتی شدن آن، لزوم توسعه و ارتقاء کمی و کیفی کارکردها و زیرساخت‌های موردنیاز گردشگران را انکارناپذیر نموده است. بارشدگردشگری،اهمیتسنجشرضایتگردشگران،به‌مثابهابزاریبرایرشدو ایجادمزیترقابتی،موردتوجهقرارگرفتهاست. یکی از روش‌های سنجش کارایی خدمات و تسهیلات موجود در یک ناحیه، ارزیابی نظر بهره‌برداران و استفاده‌کنندگان از این خدمات است. لذاتحقیقحاضردرپیبررسیعواملمؤثربررضایتمندیگردشگراناززیرساخت‌ها وکارکردهایگردشگریروستایی در شهرستان فومناست. این تحقیق از نوع کاربردی و روش انجام آن توصیفی تحلیلی است. به‌منظور جمع‌آوری داده‌های موردنیاز از دو روش اسنادی و میدانی(پرسشنامه) استفاده‌شده است. جامعه موردمطالعه، گردشگران استان می‌باشند که نمونه‌ای به تعداد 380 نفر به‌صورت تصادفی انتخاب‌شده‌اند. تحلیل نتایج با استفاده از مدل کانو انجام‌شده است. نتایجپژوهشنشاندادکهامنیتگردشگرانباضریب 743/0مهم‌ترینالزاماساسی،غذاهای محلی باضریبرضایتمندی794/0،مهم‌ترینالزامعملکردیوتنوعفعالیت‌ها با ضریبرضایتمندی762/0 مهم‌ترینالزامانگیزشیگردشگراناست.

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